Marketing Tools for Dance Studios

Getting your message across is essential—especially in today’s fast-paced, mobile-first world. That’s why DSM provides a powerful suite of communication tools to help you reach clients and prospects through email, SMS, push notifications, and more.

? Communication Channels

Automated Messaging

Send messages automatically when key events occur—welcome new students, remind clients of class start times, or celebrate birthdays with personalized greetings.

Email Integration

Connect DSM with popular email delivery services like Gmail, MailChimp, Postmark, SendGrid, SMTP2GO, or Amazon SES. Track opens, bounces, and delivery status to keep your list clean and effective.

SMS & Text Messaging

Reach your students directly via mobile. Great for time-sensitive updates or reminders.

Client Portal

Your clients can log in anytime to view classes, invoices, and messages. It’s a secure way to keep everyone up to date—even if they miss your emails.

Web App + Push Notifications

The portal can also function as a web app on Android, iOS, or Windows. Students can install it with one tap and start receiving push notifications right to their device.

⚙️ Flexible Messaging Options

  • Send automated client notifications for payments, class changes, and registrations
  • Target teachers, class types, or individual groups
  • Save and reuse message templates
  • Attach invoices, PDFs, or images to your emails
  • Customize the client portal to show exactly what you want

Want to See DSM’s Marketing Tools in Action?

Request a free demo and discover how our communication suite can help you save time and grow your studio.

Try DSM Free

Frequently Asked Questions

Can I automate messages in DSM?

Yes. DSM’s Automated Messaging feature lets you schedule messages to send automatically based on specific events like birthdays, class start times, or new registrations.

What email providers work with DSM?

DSM works with services like MailChimp, Postmark, and SendGrid to ensure high delivery rates, bounce tracking, and easy list management.

How do I send text messages to students?

DSM integrates SMS functionality through an easy-to-set-up system. Just follow our SMS setup guide to get started.

What’s the difference between the client portal and the web app?

The client portal is DSM’s browser-based access point for students and parents. When added to a mobile home screen, it becomes a web app with added benefits like push notifications and offline access.

Can I customize who receives each message?

Yes. You can target specific class groups, send only to instructors, or message all clients. DSM also supports saved templates and custom attachments.